CONSUMER CONFIDENCE PLUNGES

While the MSM continues to run stories about “bright spots” in the economy, the polls tell the truth of what’s going on behind the scenes. Two major consumer confidence indices this week show exactly where we’re headed — note the trend toward a widening gap in the past few weeks.

U.S. Consumer Confidence Drops to Three-Decade Low Amid Economic Headwinds
Bloomberg, August 12, 2011
Confidence among U.S. consumers plunged in August to the lowest level since May 1980, adding to concern that weak employment gains and volatility in the stock market will prompt households to retrench.
The Thomson Reuters/University of Michigan preliminary index of consumer sentiment slumped to 54.9 from 63.7 the prior month. The gauge was projected to decline to 62, according to the median forecast in a Bloomberg News survey.
The biggest one-week slump in stocks since 2008 and the threat of default on the nation’s debt may have exacerbated consumers’ concerns as unemployment hovers above 9 percent and companies are hesitant to hire. Rising pessimism poses a risk household spending will cool further, hindering a recovery that Federal Reserve policy makers said this week was already advancing “considerably slower” than projected.
“The mood is very depressed,” said Chris Christopher, an economist at IHS Global Insight Inc. in Lexington, Massachusetts. “Consumers are very fatigued and very uncertain. In the short term, people are going to pull back on spending.”

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