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Friday, September 02, 2016

PR Firm Says It Ghost-Wrote Thousands of Op-Eds in Major US Papers

Laura Bentz of Keybridge Communications describes her company as a boutique PR firm—founded by a former writer for the Wall Street Journal—that specializes in writing and placing op-eds. With some of the country’s most influential trade groups and global corporations as clients, we run many of the major op-ed campaigns in the US. We place roughly 3,000 op-eds per year.

On its website, Keybridge openly claims to be able to “brand a CEO” by putting op-eds into newspapers in “virtually every major city.”

Less openly, Keybridge carefully markets its services with a PDF that names people for whom it claims to have written and placed op-eds.

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1 comment:

Anonymous said...

No surprise here.