This is the first post in a three-part series about the college football’s bowl system, the Bowl Championship Series.
When Louisiana State University and the University of Alabama meet in tonight’s Bowl Championship Series (BCS) National Championship game in New Orleans, college football’s top prize will be on the line. More than 75,000 will be in attendance, and millions will watch on TV. The Sugar Bowl, host to this year’s game, stands to make millions of dollars in profits. And little, if any, of it will be subject to federal taxes.
That’s because the Sugar Bowl and the championship game, like the three other bowls that make up the BCS, are classified as tax-exempt nonprofit charities, set up with missions to do public good with the money they earn and spend. In 2007, the last time New Orleans hosted both the Sugar Bowl and the BCS title game, the games generated $34.1 million in revenue — $11.6 million of that was tax-free profit.
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