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Monday, August 01, 2011

Will School Bus Ads Drive Revenue For Cash-Strapped Districts?



Recent efforts by state school districts to raise money may bring new meaning to the term “cheese wagon.”

In an effort to close widening budget deficits, states throughout the country are slashing funding to education, leaving school districts looking for ways to beef up revenue, and some have gone as far as to sell ad space on school buses.

Cash-strapped school districts say it’s the only way to cover expenses during tough times, but opponents say kids are vulnerable to marketing and shouldn’t be forced to ride to school on a rolling billboard.


4 comments:

Anonymous said...

ha! school buses will start to look like NASCAR cars!

Anonymous said...

yeah with sponsors like Budweiser and Camel

Cathy said...

i think its valuable space. why not sell advertising on it to generate revenue? so long as its family friendly (not like 11:35 suggests, even though i think they were joking).

Anonymous said...

wouldnt that be prejudice cathy? advertising is advertising. money is money. besides, its the government that would choose what they deem acceptable and we see how that is working out for us.