Reebok to Pay $25M over Toning Claims

(WASHINGTON) — Reebok International Ltd. will pay $25 million to customers to settle charges by the Federal Trade Commission that it made deceptive claims in ads that its toning shoes would measurably strengthen the legs and buttocks of those who wear them.

Reebok, based in Canton, Mass., has centered much of its business on toning shoes, which include its EasyTone walking shoes, RunTone running shoes and EasyTone flip flops.
The company claims the shoes, which have a rounded, slightly unstable sole, encourage strength by engaging more of a wearer's muscles.

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