Japanese giant gets PR boost as electric car company moves into factory
When rival automakers Toyota and GM decided in the early 1980s to build cars together at the Northern California NUMMI auto plant, many questioned whether the unusual arrangement would work out.
Nearly 30 years later, and only a month after Toyota followed GM's footsteps in abandoning the NUMMI plant, Toyota has made another surprise decision: A $50 million investment in a small startup called Tesla, which plans to make electric cars at the NUMMI plant.
The 11th-hour deal announced last week marks the latest chapter in NUMMI's storied history. It also offers a rare piece of good news for Toyota, which has struggled in recent months with a spate of recalls and fallout from the wildly unpopular NUMMI plant closure.
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2 comments:
Well let's hope some new electric and other car models will be introduced very soon from NUMMI auto plant of course! This is good collaboration between two renowned car manufacturing company.
Also Tesla is a good decision for Toyota to make electric cars.
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