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Friday, November 02, 2018

On Hold for 45 Minutes? It Might Be Your Secret Customer Score

Two people call customer service at the same time to complain about the same thing. One waits a few seconds before a representative gets on the line. The other stays on hold. Why the difference?

There’s a good chance it has something to do with a rating known as a customer lifetime value, or CLV. That secret number is used by all manner of companies to measure the potential financial value of their customers.

Your score can determine the prices you pay, the products and ads you see and the perks you receive.

Credit-card companies use the scoring systems to decide what to offer customers who want to cancel their cards. Wireless carriers route high-value callers immediately to their most skilled agents. At some airlines, a high score increases the odds of a seat upgrade.

“There’s no free lunch,” says Sunil Gupta, a marketing professor at Harvard Business School who has researched models for calculating lifetime value. “The more profitable you are, the better service you will get.”

These days, companies are resorting to all sorts of data and scores to size up consumers and predict their behavior.

More here

2 comments:

Anonymous said...

We refer to it as a "deadbeat meter",and it is an absolute reality.We use it daily.

Anonymous said...

I have found that by pushing the 0 button often allows me to bypass the 'hold' and voicemail and sends me directly to a customer service agent. It works more often than not.