Friday, April 21, 2017

Amid competition, Verizon loses key customers for first time

Verizon, the once-unstoppable cellphone leader in the U.S., lost key wireless customers for the first time, even as it brought back unlimited data plans to counter smaller rivals.

In the first three months of the year, Verizon lost 307,000 wireless subscribers who are billed each month, the more lucrative kind of wireless customer. MoffettNathanson Research says it's the first-ever lost in that category, which covers phones, tablets, smartwatches and other connections. For cellphones alone, Verizon lost 289,000 customers. Verizon said it would have lost even more customers if it hadn't launched the unlimited plan.

Total wireless revenue fell 5 percent to $20.9 billion, because of fewer customers and less money coming from the fees Verizon charges when customers go over their data limits. Unlimited plans don't have those fees.

Growth in the wireless subscribers has slowed down now that most Americans have a cellphone. Instead, companies have been poaching customers from each other with lower prices and offers to pay people to switch.

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10 comments:

Anonymous said...

Fired Verizon a few years ago for $45 unlimited everything. No regerts. :)

Anonymous said...

Rumor has it Comcast is trying to buy Verizon.

Anonymous said...

Rumor has it the sky if falling also 9:02.

Anonymous said...

Well they both pretty have the worse customer service.

Anonymous said...

The only reason i like many others have Verizon is it's the best in this area

Anonymous said...

Not at my house 5:22. The absolute worse service. I cancelled everything.directv, landline, and cell phone. Most of the time had to reset modum 4 or 5 times a day. Prices where outrageous.

Anonymous said...

They let ATT buy TWC but shot down Comcast buying TWC so who's to say a Comcast/Verizon union wouldn't be allowed.
Remember, there's a new Dog in charge now.

Anonymous said...

If the cell phone stores are set up like our local one, then this is truly no surprise. Horrible business model, horrible customer service, who ever thought this up should really visit a working store to see the disaster it is.

Anonymous said...

No comcast launched wireless service using Verizon's network

Anonymous said...

@ 9:32 you must be a snow flake, half with regardless.