Oily: How A San Francisco Oil Spill Took Its Toll On Fish

How quickly have Americans forgotten about the 2010 Gulf of Mexico oil spill? Fast enough that that last week BP launched an advertising blitz aimed at giving a “progress report” on the company’s cleanup efforts. It’s nothing new for the company—BP started bombarding the country with its widely derided “BP Cares” ads while the oil spill was still ongoing last year—and it hardly means BP is done fighting the government on responsibility for the spill.
The Interior Department has slapped BP with regulatory violation notices that will lead to fines related to the spill—fines BP says it will appeal. Still, I doubt BP would greenlight another set of ads unless it felt public attention had so waned on the spill that it wanted to get some credit by reminding Americans that it was still out there doing good work.

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