PHILADELPHIA – The city's two major newspapers said Monday that they will give heavily-discounted Android tablet computers to paid digital subscribers as part of a new venture designed to shore up readership and revenue nearly a year after the publications emerged from bankruptcy.
The pilot project slated for launch in late August will provide about 2,000 tablets to customers who buy long-term subscriptions to The Philadelphia Inquirer or Philadelphia Daily News, according to publisher Greg Osberg.
It's the first time a major U.S. media company will bundle its content with a device, said Osberg, who is also the CEO of Philadelphia Media Network, which owns the papers and their joint website philly.com.
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