Saul Alinsky was a brilliant man. Evil, but brilliant.
Unfortunately, whether we like it or not, everyone on the Left from the President on down is playing by his rules in the political arena. Not all liberals have read his book or know his name, but his tactics have become universal.
Sadly for conservatives, when two evenly matched forces go head-to-head outside of a fairy tale, the side that tries to play nice usually ends up with its head in a box. So, don't lie or become an evil person like Alinsky, but learn from what he wrote and give the Left a taste of its own medicine.
For example-- Ridicule is man’s most potent weapon. Conservatives have a tendency to try to win every debate with logic and recitations of facts which, all too often, fail to get the job done because emotions and mockery [used by the left] are often just as effective as reason. The good news is that liberals almost never have logic on their side; so they're incapable of rationally making the case for their policies while conservatives can become considerably more effective debaters by simply adding some emotion-based arguments and sheer scorn to their discourse.
There's much more here..