In Newly Unveiled Economic Agenda, the Romney Brand Distilled

Mitt Romney’s second presidential run has largely focused on a single theme: Barack Obama has bungled the economy, and I’m the guy who can fix it. Romney points to his business and management expertise, honed in the boardrooms of Bain Capital and showcased by his stewardship of the Salt Lake City Olympics, to argue that his experience creating businesses and turning around flagging ones renders him the best positioned candidate to stanch the economic bleeding and put America back to work. But until now, he hasn’t seemed in too much of a hurry. The Romney campaign has been coasting, assiduously courting donors and opinion-makers, never panicking in grim news cycles and often preferring to plead its case in the op-ed pages instead of on the stump. The candidate has favored studiously casual attire, rarely engaged his rivals, and often skated over the fine print detailing how, exactly, he would engineer a turnaround of the U.S. economy.

More