Some Boycotts Are Bust While Others Soar

Remember when Schultz said he was hiring Refugees? Well, it seems his big mouth has caused Starbucks big losses since his truculence in January. The brand has fallen quite a lot since there Motormouth in Chief rammed his personal politics down customers' mouths. The statistics demonstrate public reaction. Perhaps it would be a smashing idea if Starbucks let Schultz move on to other pursuits so they can possibly resurrect their consumer base. Poor millennials in mommy & daddy's basement don't generally buy designer frappacino's every day; however, working folk do. Where's their strategy department been that they missed their entire target demo?

While on other fronts, mad-dog liberals declared a huge boycott on anything Trump, which included Ivanka's clothing, jewelry and perfume lines. As many of you remember, several high-end chains ousted her products from their stores so she took to Amazon (irony is most intended) and got surprising results. Wonder what Bergdorf, Macy's and Bloomies are thinking now as they watch the Ivanka Surge continue to thrive as they are starting to layoff workers due to falling retail sales? Once again, demographics completely misread. When was the last time you saw a snowflake toting a $16,000.00 Berkin handbag to their college prep class? Again, working women with money to burn because of their conservative financial stance, generally have the cash for these expenditures while Section 8 kids do not.