A Texas-based active-wear company with an obvious name is seeing record sales of its signature item after a spate of assaults on female joggers.
Start-up Austin outfit Booby Trap Bras claims that it has seen an 80 percent increase in sales due to recent violent attacks against female joggers in central Texas and other states. The company’s product line launched in 2015 offering a variety of sports bras and athleisure garments with varying price points, according to WFAA.
The signature item contains a front-and-center “knife sheath” layered into the garment, made of nylon neoprene with a magnet affixed to keep a properly-sized concealed weapon contained with easy access in the case of an emerging threat. “The fact is, you just don’t have time to dig in the bottom of your purse when someone is already posing a threat,” the company’s website notes in its marketing materials. Five different colors of the sports bra are currently offered, retailing between $50 and $55 apiece. The clothing company also offers a “Mommy and Me” kit with matching tops and yoga pants for young girls, equipped with a similar storage compartment.