Fast Food's Biggest Customer: Not The Poor, But The Middle Class

Contrary to popular wisdom, eating at McDonald's isn't exactly cheap, costing some $28 for a family of four. Which might help explain the results of a recent study from the University of California, Davis, which found that people's visits to fast-food joints increased along with their incomes, and that poor people were spending fewer dollars on fast food than lower-middle and middle-income Americans.

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