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Thursday, December 18, 2008

A Great Letter By A U.S. Ford Dealer

Editor:

As I watch the coverage of the fate of the U.S. auto industry, one alarming and frustrating fact hits me right between the eyes. The fate of our nation's economic survival is in the hands of some congressmen who are completely out of touch and act without knowledge of an industry that affects almost every person in our nation. The same lack of knowledge is shared with many journalists whom are irresponsible when influencing the opinion of millions of viewers.
Sen. Richard Shelby of Alabama has doomed the industry, calling it a dinosaur. No Mr. Shelby, you are the dinosaur, with ideas stuck in the '70s, '80s and '90s. You and the uninformed journalist and senators that hold onto myths that are not relevant in today's world.

When you say that the Big Three build vehicles nobody wants to buy, you must have overlooked that GM outsold Toyota by about 1.2 million vehicles in the U.S. and Ford outsold Honda by 850,000 and Nissan by 1.2 million in the U.S. GM was the world's No. 1 automaker beating Toyota by 3,000 units.
When you claim inferior quality comes from the Big Three, did you realize that Chevy makes the Malibu and Ford makes the Fusion that were both rated over the Camry and Accord by J.D. Power independent survey on initial quality? Did you bother to read the Consumer Report that rated Ford on par with good Japanese automakers.

Did you realize Big Three's gas guzzlers include the 33 mpg Malibu that beats the Accord. And for '09 Ford introduces the Hybrid Fusion whose 39 mpg is the best midsize, beating the Camry Hybrid. Ford's Focus beats the Corolla and Chevy's Cobalt beats the Civic.

When you ask how many times are we going to bail them out you must be referring to 1980. The only Big Three bailout was Chrysler, who paid back $1 billion, plus interest. GM and Ford have never received government aid.

When you criticize the Big Three for building so many pickups, surely you've noticed the attempts Toyota and Nissan have made spending billions to try to get a piece of that pie. Perhaps it bothers you that for 31 straight years Ford's F-Series has been the best selling vehicle. Ford and GM have dominated this market and when you see the new '09 F-150 you'll agree this won't change soon.

Did you realize that both GM and Ford offer more hybrid models than Nissan or Honda. Between 2005 and 2007, Ford alone has invested more than $22 billion in research and development of technologies such as Eco Boost, flex fuel, clean diesel, hybrids, plug in hybrids and hydrogen cars.
It's 2008 and the quality of the vehicles coming out of Detroit are once again the best in the world.

Perhaps Sen. Shelby isn't really that blind. Maybe he realizes the quality shift to American. Maybe it's the fact that his state of Alabama has given so much to land factories from Honda, Hyundai and Mercedes Benz that he is more concerned about their continued growth than he is about the people of our country. Sen. Shelby's disdain for "government subsidies" is very hypocritical. In the early '90s he was the driving force behind a $253 million incentive package to Mercedes. Plus, Alabama agreed to purchase 2,500 vehicles from Mercedes. While the bridge loan the Big Three is requesting will be paid back, Alabama 's $180,000-plus per job was pure incentive. Sen. Shelby, not only are you out of touch, you are a self-serving hypocrite, who is prepared to ruin our nation because of lack of knowledge and lack of due diligence in making your opinions and decisions.

After 9/11, the Detroit Three and Harley Davidson gave $40 million-plus emergency vehicles to the recovery efforts. What was given to the 9/11 relief effort by the Asian and European Auto Manufactures? $0 Nada. Zip!

We live in a world of free trade, world economy and we have not been able to produce products as cost efficiently. While the governments of other auto producing nations subsidize their automakers, our government may be ready to force its demise. While our automakers have paid union wages, benefits and legacy debt, our Asian competitors employ cheap labor. We are at an extreme disadvantage in production cost. Although many UAW concessions begin in 2010, many lawmakers think it's not enough.

Some point the blame to corporate management. I would like to speak of Ford Motor Co. The company has streamlined by reducing our workforce by 51,000 since 2005, closing 17 plants and cutting expenses. Product and future product is excellent and the company is focused on one Ford. This is a company poised for success. Ford product quality and corporate management have improved light years since the nightmare of Jacques Nasser. Thank you Alan Mulally and the best auto company management team in the business.

The financial collapse caused by the secondary mortgage fiasco and the greed of Wall Street has led to a $700 billion bailout of the industry that created the problem. AIG spent nearly $1 million on three company excursions to lavish resorts and hunting destinations. Paulson is saying no to $250 billion foreclosure relief and the whole thing is a mess. So when the Big Three ask for 4 percent of that of the $700 billion, $25 billion to save the country's largest industry, there is obviously oppositions. But does it make sense to reward the culprits of the problem with $700 billion unconditionally, and ignore the victims?

As a Ford dealer, I feel our portion of the $25 billion will never be touched and is not necessary. Ford currently has $29 billion of liquidity. However, the effect of a bankruptcy by GM will hurt the suppliers we all do business with. A Chapter 11 bankruptcy by any manufacture would cost retirees their health care and retirements. Chances are GM would recover from Chapter 11 with a better business plan with much less expense. So who foots the bill if GM or all three go Chapter 11? All that extra health care, unemployment, loss of tax base and some forgiven debt goes back to the taxpayer, us. With no chance of repayment, this would be much worse than a loan with the intent of repayment.

So while it is debatable whether a loan or Chapter 11 is better for the Big Three, a $25 billion loan is definitely better for the taxpayers and the economy of our country.

So I'll end where I began on the quality of the products of Detroit . Before you, Mr. or Ms. Journalist continue to misinform the American public and turn them against one of the great industries that helped build this nation, I must ask you one question. Before you, Mr. or Madam Congressman vote to end health care and retirement benefits for 1 million retirees, eliminate 2.5 million of our nation's jobs, lose the technology that will lead us in the future and create an economic disaster including hundreds of billions of tax dollars lost, I ask this question not in the rhetorical sense. I ask it in the sincere, literal way.

Can you tell me, have you driven a Ford lately?
Jim Jackson
Elkins

13 comments:

Anonymous said...

I don't believe in giving a bailout to anyone. If you want to jumpstart the American auto makers, give each household a $20,000.00
certficate to purchase an automobile from Ford, GM, or Chrysler.

Anonymous said...

What a bunch of crap you are! If you want to blame Senator Shelby for this mess- go right ahead, thats your right as a free American. But don't go blaming people who had nothing to do with it. The whole mess boils down to greedy unions and stupid corporate managers and ceo's who caved into union demands in order to "keep the lines moving" Walther REuther, head of the UAW years ago, stated he would have a 4 day work week before you ever knew what hit you". Well he got that and then some. Its totally absurd for the Big 3 to pay these job banks- paying people almost their full salary to stay home. What kind of savings is that?? This arguement has nothing to do with quality, price or anything. The big 3 builds good cars (with some exception!) the problem is unions! They have screwed the pooch one too many times. Look at Eastern Airlines, Pan Am, Dresser Wayne. THey have priced themselves right out of a job. You want to revive the big 3, get rid of the unions and the rest will fall in place. Isn't it great that people get to pay union dues to keep their leaders fat and happy. Granted there was a time when unions were needed. To rid companies of sweat shops, oppressive work rules and child labor. BUt those days are long gone. So quit blaming Sen Shelby for something he had absolutely nothing to do with this problem. He didnt sign those deals- other dumb a- --s did. I wish you well in your dealership- but speaking of dinosaurs- - -

Anonymous said...

First off, let me start out by saying I drive a Dodge Ram and the last 4 trucks that I have bought have all been "Big 3" trucks. But my question to the "Big 3" would be how can you out sell Honda, Nissan and Toyota, yet be in trouble? They aren't. Could it be all the "fluff" within the organization? Corporate Jets, huge bonuses, outrageous pay scales, etc.? Obviously it's not a quality, comfort, dependable issue.

When I was growing up, I never asked for my dad's help without expecting him to also step in and examine and have a say in how I used his help. After all "Give a Man a Fish, Feed Him For a Day. Teach a Man to Fish, Feed Him For a Lifetime!"

Anonymous said...

It's been reported in the world news that Chrysler is closing ALL plant until at least Jan 16th 2009. Is this a scare tactic to force the hand of the 'bail out' committee? I'd say it is and a playground tactic at best.

I do believe the big 3 must make it somehow for the good of our great nation , but the taxpayer bailing them out just seems too easy for them. They should have to file chapter 11 , restructure and unions need to open up to realistic expectations of employers, Not $35+ an hour + benefits to do other wise unskilled work.
jmho

Anonymous said...

'The Big 3 outsell Toyota and Honda' Are you serious?!?
The Big 3 make too many cars and have too many brands; its easy to say you out sell them when you over produce. Toyota and Honda's strategy is an almost perfect business model; the only make what they can sell and sometimes they make just under that so they can keep the demand high and so they won’t have to drop their prices or offer crazy incentives like the Big 3. Not to mention the cars better quality.
I’ve owned two Fords, a Dodge, and two Toyotas and I’m only 28 yrs old. The only reason I’m on my 2nd Toyota is a deer in the middle of road. When I bought my Tundra last January I test drove every truck model out there. Even with the Big 3’s discounts (which were laughable) I still chose to spend more money on the Toyota Tundra; hands down it out performed all other trucks. Driving a GM or Ford was like a listening to a bunch of scrap metal rolling around the truck. I didn’t bother with the Dodge; my last one had 14 recalls on it.

And the real culprit in this whole mess…. Is the UNIONS!!!! Toyota and Honda don’t pay people $68 dollars an hour to push a button on the assembly line. Also, and this is a big one….. Toyota and Honda DO NOT pander to Congress and Unions. Is anyone seeing the connection here???

Chimera said...

Anon 11:44-EXACTLY! It is not hard to sell more vehicles when you saturate the market with an oversized model line. Honda, for example only offers about a dozen different car and truck models.
When Ford can produce a car that not only gets high MPG but also one that will last for 200-300 thousand miles with regular maintenance,that also retains a high resale value-then I will be impressed.Totmom drives a battered 10 yr old Civic with 200k miles that still runs so damn quiet she sometimes tries to "start" the car when it is already idling.It is not entirely trouble free, but with regular scheduled maintenance and replacement of worn out parts its still a bargain compared to a 1998 Ford with similar features-even if I have to endure ridicule from the "Buy American" camp.

Anonymous said...

I have 3 Ford products sitting in my yard, but if they give the auto makers this bailout money, I will never buy another one. The unions have been making their big wages for years, and didn't care whether the lower income people could afford their product or not. They just wanted their big fat check. How do they think someone making minimum wages can purchase their product?

Anonymous said...

11:44 - Thanks for doing your part to help out this economy. Pumping 30k into a Japanese company really helps us a lot right now...dumbass.

So yes, the unions are greedy and are hurting the automakers, but people like you who buy a non-American car and pump your money into another country are just as bad, and are fueling the problem.

Anonymous said...

Well,I say to Mr. Jackson, Ford vehicles suck, and I will never buy a ford again. Also, Mr. Jackson, the reason your company is going down the drain is because your unions have drained the piggy bank.

Anonymous said...

The Unions AND the Management are both to blame. Both have been greedy and aren't willing to face reality. Fair wages for all from bottom to top and a reasonable profit would fix their sinking ship. With both the Auto industry and the Banking industry, I keep hearing about these "Bonuses". Even a 1st grader knows that a "Bonus" is a reward for doing something BETTER than expected. So if either one of these companies pays even one bonus, they must be successful and don't need any help!

Anonymous said...

Mike:

You are missing the whole point. My truck was built by American hands in Indiana; that’s good enough for me. No reasonable person would buy a crappy car just for the sake of the US economy; I have my own economy to worry about, and especially when those US companies are doing absolutely nothing to better themselves. Ford and Dodge have a 2009 truck coming out to compete with the Tundra, my question to Ford/Dodge is; why didn’t you come out with this last year to fight the new Tundra head on? Maybe I would have stuck with US brands is they had attempted to compete. The real dumbass is you Mike, for keeping your blinders on and failing to realize simple economics.
Toyota found a way to build a better truck; therefore more people will buy it.

Chimera said...

Mike
No, a dumbass would not be savvy enough to buy a more reliable,safe and affordable car that is produced more efficiently than one of the "Big Three" behemoths.Would they?
Please-don't blame us people who buy Japanese cars....The US automakers KNEW just thirty years ago that they had stiff competition and they did little to nothing about it. When the first funny-looking Japanese imports hit the highways, Detroit had to know they were doing it cheaper than they ever could.When the 80's came and went and blended into the 90's they had to know that most of these early import models were STILL on the road In fact, Toyota based an ad campaign around the fact that there were Toyota owners out there driving cars with 2 or 3 hundred thousand miles on the odometer . Another clue there. It was not the car buying public who dropped the ball here.

Anonymous said...

Ford man,
have you ever ripped off a customer on a car deal? I thought so.