NEW YORK -- The Girl Scouts of the United States of America filed a trademark infringement lawsuit on Monday against the Boy Scouts of America for dropping the word "boy" from its flagship program in an effort to attract girls. In the complaint filed in Manhattan federal court, the Girl Scouts claim the program "does not have a right under either federal or New York law to use terms like scouts or scouting by themselves in connection with services offered to girls, or to rebrand itself as 'the Scouts.'"
"Such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA's Girl Scouts trademarks, and erode its core brand identity, but it will also marginalize the Girl Scouts Movement by causing the public to believe that GSUSA's extraordinarily successful services are not true or official 'Scouting' programs, but niche services with limited utility and appeal," the complaint said. The Girl Scouts is among a number of major youth organizations in the nation seeing declines in membership in recent years due to competition from sports leagues and busy family schedules.
The organization argued that only it has "the right to use the Girl Scouts and Scouts trademark with leadership development services for girls." In a statement to CBS News, the Girl Scouts said its actions were "in keeping with standard practice in any field, and we did what any brand, company, corporation, or organization would do."