"We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)," the chain posted on Facebook.
In June, IHOP changed its name to IHOb to promote its new line of burgers. The pancake chain began revamping its burgers more than a year ago, IHOP President Darren Rebelez told Business Insider, as it has tried to boost sales outside breakfast.