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Wednesday, July 11, 2018

IHOP has officially changed its name back from IHOb and is slashing the price of pancakes

  • IHOP announced on Monday that it had officially changed its name back to the International House of Pancakes after a brief stint as IHOb, the International House of Burgers.
  • The chain changed its name to IHOb in June to promote its new line of burgers.
  • To celebrate the return of IHOP and the chain's 60th birthday, IHOP is selling short stacks of pancakes for $0.60 cents on July 17.

IHOP is officially back to its original identity as the International House of Pancakes.
On Monday, the chain announced on social media that its time as IHOb, the International House of Burgers, had come to an end.
"We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)," the chain posted on Facebook.
In June, IHOP changed its name to IHOb to promote its new line of burgers. The pancake chain began revamping its burgers more than a year ago, IHOP President Darren Rebelez told Business Insider, as it has tried to boost sales outside breakfast.


Anonymous said...

They got a lot of free publicity. Probably the plan all along, pretty smart if you ask me. Just sayin.

Anonymous said...

If they just added burgers to their menu, nobody would have noticed, unless they spent a ton of money on advertising. By making a press release saying they were changing their name (on only one IHop restaurant), they got huge media coverage of their menu change, free of charge. Marketing genius!

Anonymous said...

Think they're really IHOBS.