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Saturday, February 03, 2018

NFL losing core audience, only 51% of men follow closely

After seeing its television ratings drop for the second consecutive season, the NFL received more bad news on Friday as a new Wall Street Journal/NBC News poll showed that the league's core audience is rapidly losing interest.

Among adults, the number of those who followed the sport closely dropped nine percent since 2014, according to The Wall Street Journal. What's worse, only 51 percent of men between 18 and 49 say they follow the NFL closely, which is down from 75 percent only four years ago.

'If I'm the NFL I'm freaking out about that a little bit,' Republican pollster Micah Roberts told the Journal. 'They are the very core of the football-viewing audience. If they're retreating, then who's left?'



Anonymous said...

NFL flipped the bird at regular Americans and fans by tolerating and placating player on-field disrespect, and then by renewing and improving Goddell's contract. He should have been canned.

'My' team won't be playing tomorrow but I bought no items with their logo this year and didn't go out to watch them play at restaurants.

NFL has chosen a pathway that will seriously diminish their long term health. As many have noted here, and elsewhere, there are many other uses for our time besides watching commercials and terrible referees.

Steve said...

I watch sports because it is an escape from the daily barrage of politics, hate and war.

That' is why the NFL left my watch list last year, and remains today.