OCEAN CITY — A divided Ocean City Council this week approved a request for the resort to be an official sponsor of OC BikeFest with all of the advertising and marketing benefits it would provide to the tune of $25,000.
During last week’s Tourism Committee meeting, Tourism Director Donna Abbott presented a request for a sponsorship opportunity for the town for OC BikeFest at $25,000. Abbott recommended the sponsorship as a means to promote the town’s other fall special events during OC BikeFest, which is clearly the most attended of shoulder season events each fall.
Abbott explained the $25,000 sponsorship would put Ocean City’s tourism banner on all OC BikeFest websites and social media platforms with links to the town’s other special events and goings-on around the resort. In addition, the Ocean City banner would be displayed on all OC BikeFest signage at events in addition to a two-page color advertising spread in the OC BikeFest guide. The Tourism Committee voted to send a favorable recommendation to the Mayor and Council and Abbott pitched the idea to the town’s elected officials on Monday.