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Saturday, October 01, 2016

The problem with Hillary’s appeal: It’s all ‘me, me, me’

Nathan Nemick voted for Bernie Sanders in the Pennsylvania primary, but the young Democrat can’t support the Democrat who won the nomination, Hillary Clinton.

“Her campaign is all about her, and there is nothing about what she has done in her years in politics that has any concrete value for me,” the 33-year-old says. He’s voting for Donald Trump.

Nemick’s viewpoint is shared by many Democrats outside the big cities. And it’s confounded not only the political class inside those cities but Clinton herself.
The nominee crystalized that frustration when she closed a videotaped message to labor groups in Las Vegas: “So having said all that, why aren’t I 50 points ahead, you might ask?”

“The reason is pretty simple: She has not identified any tangible benefits for the voters in her campaign message,” explains Republican strategist Brad Todd of OnMessage, one of the country’s most sought-after GOP ad-makers.

“Everyone keeps talking about why she is not 50 points ahead of this guy. She even wonders that herself,” says Todd. But Clinton “has made this campaign entirely about her and her accomplishments.” So when she has a bad day as a candidate, it’s devastating. On the other hand, when Trump has a bad day, it doesn’t hurt him.


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