Donald Trump has unleashed an unprecedented deluge of small-dollar donations for the GOP, and one that Republican Party elders have dreamed about finding for much of the last decade as they’ve watched a succession of Democrats — Barack Obama, Bernie Sanders and, to a lesser extent, Hillary Clinton — develop formidable fundraising operations, $5, $10 and $20 at a time.
Trump has only been actively soliciting cash for a few months, but when he reveals his campaign’s financials later this week they will show he has crushed the total haul from small-dollar donors of the last two Republican nominees, John McCain and Mitt Romney — during the entirety of their campaigns.
All told, Trump is approaching, and has possibly already passed, $100 million from donors who have given less than $200, according to an analysis of available Federal Election Commission filings, the campaign’s public statements and people familiar with his fundraising operation. It is a threshold no previous Republican has ever achieved in a single campaign. And Trump has done so less than three months after signing his first email solicitation for donors on June 21 — a staggering speed to collect such a vast sum.
“I’ve never seen anything like this,” said a senior Republican operative who has worked closely with the campaign’s small-dollar fundraising operation. “He’s the Republican Obama in terms of online fundraising.”