(CNN)Tally-ho, Marlboro Man.
Best known as the rugged cowboy who starred in the Marlboro Man cigarette advertisements, Darrell Winfield died Monday at home in Wyoming at age 85.
His cause of death was not listed in his obituary on a Fremont County, Wyoming, news website.
Often called the most successful tobacco advertising campaign ever, the Marlboro Man appealed to American men because of his masculinity, individuality and freedom.
Though some of the Marlboro Men in the famous cigarette advertisements launched in the 1950s were actors, Winfield was the real thing.