NEWSPAPER REVENUES COLLAPSE OVER 50% IN SIX YEARS

As we saw with the presidential election, the media is still plenty powerful when it comes to pushing an agenda and a failed president over the 50% mark. That's not a small victory, but it might by what's known as a pyrrhic victory -- a victory where in the long run the cost isn’t worth the win. In the case of the Incredibly Shrinking Newspaper, since 2006 this cost has been devastating. In just six short years, newspaper ad revenues have collapsed over 50%, from $49.3 billion to $23.9 billion.

For 25 straight quarters, newspaper advertising revenues have fallen.

The media might be able to still affect the outcomes of election, but in the process, as you can see, the price of doing so has been their credibility; and by logical extension their customer base, and by further logical extension their revenue base. Lost credibility means fewer eyeballs which means fewer advertising dollars. 
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