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Wednesday, October 24, 2012

Grownups In Costumes: Why Have Adults Co-opted Halloween?

American adults now spend significantly more money on their own Halloween costumes than on their children’s. In fact, this year’s holiday is projected to ring up a recession-proof eight billion dollars in spending, only 13 percent of which actually goes to kids’ costumes (1.1 billion dollars) compared to the 17.5 percent (1.4 billion dollars) adults spend on their own dracula capes and french maid getups, in addition to the food, alcohol, and holiday décor. And let’s not leave the family dog out of the festivities. We spent $370 million dollars on pet costumes in 2011.

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3 comments:

Anonymous said...

Adult costumes are like $50, even for a junk one. Something that you might want to look decent or last more than a couple of hours is even more expensive. And if you're not Chinese sized (aka Standard) that version is more expensive, too. That's why adults spend so much on halloween.

Anonymous said...

We increasingly need to be someone else in these strange times.

Anonymous said...

it's not just halloween? ever seen those morons that dress up and ride their motorbikes down here several times a year?