These songs' catchy simplicity helped them move a lot of product
Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd like to buy the world a Coke and keep it company," Backer wrote on the back of a napkin. At that point, it was just an idea — but it would soon become one of the most enduring jingles in history. Songwriters Roger Greenaway, Roger Cook, Backer and Coca-Cola's music director Billy Davis would write and produce the jingle within just a few days.
"I'd Like to Buy the World a Coke," performed by popular British act The New Seekers, was the soundtrack for one of Coke's most famous commercials, July 1971's "Hilltop." The jingle was so popular that it was recorded as a full-length song and became a commercial hit in both the U.S. and the U.K., where later in 1971 it spent several weeks at the top of the charts.
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6 comments:
I am dating myself here, but there are two that always stick in my head: "I am stuck on Band-Aid brand, 'cuz Band-Aid's stuck on me" and "You deserve a break today" (from McDonald's). Coincidentally, both of them were written by Barry Manilow. Lol!
Those are in the slide show, 1:32.
The one they forgot was the cute little boy fishing who sang, "My baloney has a first name, it's M A Y E R..."
O-S-C-A-R?
Plop Plop Fizz Fizz, Ohhh what a relief it is.
oops, forgot the pickles on the Big Mac
Two all-beef patties, special sauces, lettuce, cheese, onions on a seseme seed bun--got it!
(Big Mac)
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