An unusual show by Family Guy's creator was to plug the new Windows operating system, but it may have proven too edgy for Microsoft
Just two weeks after Microsoft (MSFT) announced an innovative marketing partnership with News Corp.'s (NWS) Fox Network, the software giant has pulled its sponsorship of the deal's centerpiece: a 30-minute, commercial-free variety show by Family Guy creator Seth MacFarlane, which was to promote the new Windows 7 operating system. Microsoft cited problems with the content of the show, which was supposed to air on Fox at 8:30 p.m. on Nov. 8.
"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of Family Guy," wrote a Microsoft spokesperson in a statement. "But after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand."
"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of Family Guy," wrote a Microsoft spokesperson in a statement. "But after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand."
GO HERE to read more.
No comments:
Post a Comment