And the backlash continues. Allan Jones is the CEO of Hardwick Clothes and payday lending chain Check Into Cash. He’s had just about all he can take of this “unpatriotic” crap over the National Anthem in the NFL. He says he is done with advertising during NFL football games and sponsoring wardrobe options for NBC’s on-air talent during NFL broadcasts. He issued a statement that proclaimed his companies “will not condone unpatriotic behavior,” according to the Chattanooga Times Free Press. I do like a man who has principles. That was the right thing to do even if it costs him financially.
Jones has directed his media buyer, the Tombras Group, to pull all of his companies’ commercials from NFL games “for the entire season.” “For the 29 states we operate in, this isn’t much to them, but it’s a lot to us,” Jones said. I’m sure it is. “The Tombras Group is our ad agency in Knoxville and our national media buyer for both TV and radio (for Check Into Cash) and don’t look for Hardwick on the NFL either.” I hope that many more follow Jones after all of this outrageous behavior in the NFL.