Sold to the Highest Bidder: Lack of Protections Puts the Privacy of Students and their Families at Risk

Digital technologies used in schools are increasingly being harnessed to amplify corporate marketing and profit-making and extend the reach of commercializing activities into every aspect of students’ school lives. In addition to the long-standing goal of providing brand exposure, marketing through education technology now routinely engages students in activities that facilitate the collection of valuable personal data and that socialize students to accept relentless monitoring and surveillance as normal, according to a new report released by the National Education Policy Center.

In Asleep at the Switch: Schoolhouse Commercialism, Student Privacy, and the Failure of Policymaking, the NEPC’s 19th annual report on schoolhouse commercialism trends, University of Colorado Boulder researchers Faith Boninger, Alex Molnar and Kevin Murray examine how technological advances, the lure of “personalization,” and lax regulation foster the collection of personal data and have overwhelmed efforts to protect children’s privacy. They find that for-profit entities are driving an escalation of reliance on education technology with the goal of transforming public education into an ever-larger profit center—by selling technology hardware, software, and services to schools; by turning student data into a marketable product; and by creating brand-loyal customers.

Boninger points out that “policymaking to protect children’s privacy or to evaluate the quality of the educational technology they use currently ranges from inadequate to nonexistent.”

“Schools and districts are paying huge sums of money to private vendors and creating systems to transfer vast amounts of children’s personal information to education technology companies,” explains Molnar. “Education applications, especially applications that ‘personalize’ student learning, are powered by proprietary algorithms, without anyone monitoring how student data are being collected or used.”

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