Harley-Davidson Inc. has taken the rare step of offering rebates on its 2016 motorcycles to U.S. dealers as an incentive for them to shift a backlog that has restricted sales of its latest models, three dealers and two analysts said.
The unusual promotion, which the dealers expect to run until the end of April, is likely to weigh on the U.S. motorcycle maker's margins in the first half of the year, the analysts said.
Demand for Harley's motorcycles in the United States has slowed as its loyal baby boomer demographic ages and rivals such as Indian-motorcycle maker Polaris Industries Inc. and Japan's Honda Motor Co. offer competitive discounts.
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4 comments:
If Limelight Lewis had just waited a few months he could have saved enough money to get more chrome and lights added to his Harleys.
ahh not enough baby boomers wanting to dress up like they did for halloween and play billy badass?
tired of the way they hog rt 50 on their way to the beach.
Dinner is ready mommy just called.
I never could understand why someone would want to dress like an $$$hole and ride on a clunky 1940s technology slow vibrating shaking noisy thing.
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