Frank Perdue never wanted to become a TV star.
The man who led Maryland's Perdue Farms Inc. into a national poultry powerhouse was always too shy, Mitzi, the wife of the late Perdue, recalled.
But an advertising copywriter convinced him it was the only way he was going to sell his chicken. His competitors could compete with claims of freshness or taste, but they couldn't compete with Perdue's uncanny resemblance to the product he sold.
"The only thing they can't possibly copy is YOU!," Mitzi Perdue said copywriter Ed McCabe told her husband. "You look like a chicken, you squawk like a chicken, you have beady eyes like a chicken and your voice is scratchy like we think a chicken would sound like."
But Mitzi Perdue said her husband didn't mind. He agreed.