OCEAN CITY – A divided City Council voted this week to approve additional advertising opportunities for local and national businesses atop Boardwalk trams.
According to Public Works Director Hal Adkins, the town installed in mid-August roof top, back lit, advertising panels on one of the 16 tram coaches. The installation consisted of two side panels and one rear panel advertising McDonalds. The installation was done in an effort to test the market and gather a response.
The cost to install the two side and one rear panel per tram was $7,500, which would come to a total cost of $112,500 to install the advertising on all 16 trams.