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Wednesday, June 04, 2014

Marriott Makes Big Push To Get LGBT Business

With the Supreme Court and a growing number of states giving the OK to same-sex marriages, the hospitality industry is quickly realizing there is money to be made from a segment of the population that had long been underserved. Not to be outdone by smaller hotel chains that openly welcome business from the LGBT community, the folks at Marriott are spending a lot of money to try to win over these consumers.

Marriott’s “Love Travels” campaign launched today, and not in a small way. The huge hotel operator is wrapping several of its hotels with marketing for the campaign, taking out print ads featuring people like openly gay NBA player Jason Collins and transgender model Geena Rocero.

The company has added a “Gay Travel” section to its website, which includes information on wedding-planning. Hilton offers similar information and packages on its site, but the company has never made the advertising push expected from Marriott in the coming months.

“Our goal is really to educate and engage and shift perception of our portfolio brand,” a rep for Marriott International tells USA Today. “We’ve decided to kick off a holistic campaign that really helps celebrate inclusiveness and beautifully illustrates our desire to make people feel at home at our hotels.”



Anonymous said...

I swear, it's a sick world out there.

Anonymous said...

Homosexuals are like a infectious disease. They are trying to force their evil and sick ways down everyone's throat. It should be left up to the owner of the business whether they want to cater to a homo or not. Most normal people know that homosexuals have a mental disease. Anytime you are attracted to the same sex that has the same body parts as you. Your a beer short of a six pack .Homosexuals don't believe in god. Homos can't have kids the way god intended the too.Homosexuals have to recruit kids into a sick lifestyle.Homosexuals are just sick in nature.Disgusting when you take your kids out to a restaurant and you have to see the sick perverts kissing and being right down nasty.makes you want to vomit. If they want to be gay they should keep their gayness in the privacy of their own home

Anonymous said...

so don't spend your money at Marriott. See if the homosexual business was worth it to them!
learn to vote with your wallet like they do. there are a lot more straight people then gay! wonder how long before people wise up and send these corporations a real message!

Anonymous said...

I'll be happy to leave more unbooked rooms at their owned and managed properties so they can serve their preferred clientele.

Thanks for the info.

Anonymous said...

Comcast is forcing their love for Homos on us. Look at this ad on their website.

Celebrate LGBT Pride Month with XFINITY's Special Collection of TV, Movies, News & More

Anonymous said...

I have half a million points with them and saw that homepage and immediately booked at a different hotel chain. I am tired of having that crap pushed or forced onto me. I don't do the judging, God does (and He knows I have my issues to straighten out) but I do the spending and will be putting those dollars to other chains.