3 Reasons Why We Eat Too Much

Here's why modern humans have such a hard time controlling their appetite:

1) You ignore the importance of context.

You ate more because you were hungry? Maybe, but you’re probably not giving nearly enough credit to how context affects you. I’ve posted many times about how context is far more influential than you think.

From Paul Bloom’s How Pleasure Works:

1. Protein bars taste worse if they are described as “soy protein”
2. Orange juice tastes better if it is bright orange.
3. Yogurt and ice cream are more flavorful if described as “full fat” or “high fat.”
4. Children think milk and apples taste better if they’re taken out from McDonald’s bags.
5. Coke is rated higher when drunk from a cup with a brand logo.

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