The government wants you to know that simply sporting a pair of Skechers’ fitness shoes is not going to get you Kim Kardashian’s curves or Brooke Burke’s toned tush.
Skechers USA Inc. will pay $40 million to settle charges by the
Federal Trade Commission that the footwear company made unfounded claims
that its Shape-ups shoes would help people lose weight and strengthen
their butt, leg and stomach muscles. Kardashian, Burke and other
celebrities endorsed the shoes in Skechers ads.
Wednesday’s settlement also involves the company’s Resistance Runner,
Toners, and Tone-ups shoes and claims of deceptive advertising for
those shoes as well.