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Friday, March 02, 2012

Stores Confront Extreme Couponers’ Tactics With Policy Changes

For extreme couponers who pay only a few bucks for an entire shopping cart’s worth of goods, or even earn money on their shopping trips by reimbursing coupons with a higher value than the item’s price, couponing practically functions as a part-time job. Stores are ready to give them the pink slip.

Supermarkets popular with extreme couponers have a delicate balance to maintain: They don’t want to alienate their coupon-loving customers, but they also don’t want to disappoint non-extreme shoppers who can’t buy sale items because some shopper with a file folder and dreams of TLC stardom just emptied the entire shelf of product. To that end, some grocery retailers are adding to or clarifying their existing coupon policies.

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