Monday, January 02, 2012
Explaining What We Do And Why We Do It
Every single day I receive numerous phone calls with potential stories. Some are very serious, others seem to be people with important things on their mind but many of those phone calls are people just looking to vent.
Salisbury News has become the "go to" place because we're not afraid to expose stories. Forgive me for repeating myself but in order to complete what I've started in this Post I need to repeat something we expressed in the past.
Take WBOC as an example. In one broadcast, (30 minutes) there is actually 14 minutes of news, the rest is commercials. Of the 14 minutes, how much of it is travels with Charlie? How much of it is Heart and Soul with Lisa Bryant? How much of it is Captain Willie? How much of it is Weather, (over and over again)? How much of it is Sports? Heck, let's even add the last 30 days, how much of it is Bless Our Children?
Where I'm going with this is, there is very little time left to actually tell the news. Much of what they deliver is national news, Delaware and Virginia news and there's very little time left over to bring local information. I thought they were in the news business, not show business.
Salisbury News is growing at an unbelievable pace because we deliver, (at times) more than 100 stories in a day in real time, something the television news can never do. Over the years there have been many people who have come to us after they had gone to the Daily Times and they refused to publish their story. Today, the roles have reversed. In most cases the stories come to us now and the rest of the local media desperately tries to make contact with our original source and their story comes out, (if it ever does) days later.
Where I'm going with this is, love us or hate us, Salisbury News IS getting the traffic none of the local media outlets ever thought we'd achieve. Tens of thousands of people each day are relying on what we provide. Years ago you'd pay a dime, then a quarter and now a dollar for a local newspaper. You PAID for this paper because professional investigative reporters would go out and do what you and I didn't have the time to do. They'd report the news and when all was said and done you'd walk away feeling as if you had been properly educated.
So why did Blogs come along? They came along because the local media was no longer doing investigative reporting. in fact, what you were getting, (and still are) is press releases made up well in advance. Why well in advance, because the Daily Times has a deadline each day and in order to publish the information they had to have it a day before every one else. They have no real time to investigate, so instead, they simply publish what they're being told.
I have complained for years about certain media outlets publishing information they know is a lie but they get away with it because they are quoting someone else. You don't see that on Salisbury News. So why are we successful, because we do the investigative reporting. We spend the time going to meetings. Over years we have gained experience and wisdom and we know what's right and wrong. What do you get from the local MSM, brand new reporters on a regular basis who have NO CLUE what the history is on each subject.
Now go figure, you PAY to buy a newspaper but what you're getting in the end is complete BS. Now mind you, this is going on around the entire Country. Bloggers are exposing what their intent is and little by little people are coming to learn and trust Blogs more than the Main Stream Media because we have no horse in these races. We're NOT selling legal ads, permit ads, help wanted ads and or whatever else local governments are required to advertise in print media. We're in this because we want to educate the public with the truth.
Some Anti Albero Bloggers and media have recently gone on the attack against me on the Earl Campbell story. Well, first of all, they're pissed off because Earl came to me first. They want to call me a liar, yet I never lied in any of his story. Politicians and other MSM outlets want to call us a "gossip blog" in order to attempt to discredit us, yet isn't it funny how ALL of the MSM came out telling the exact same story one week later and now two weeks later?
You can call us whatever you like. You can deny you visit Salisbury News. However, funny how EVERYONE happens to know about the multiple stories we publish daily, yet there's NO TIME for the local MSM to tell those stories, is there. Those in denial are coming here anyway, they just won't admit it. I'm cool with that. However, I see the hits every day. My friend GA Harrison would always tell me, when I see your world rating go down, then I'll be excited for you. A few weeks ago Salisbury News was hovering a little over the 300,000 mark. Heck, we've been around that number for probably two years now. Today, that number has dropped to around the 250,000 mark, (the lower your number the better). In a conversation we had recently he said, you should be really proud of yourself Joe. I guess it means more to him than it does me but one thing I can tell you is, when your number stays the same for two years and then makes such a dramatic drop, people are listening.
As I mentioned in an earlier Post last week, we plan to expand to Ocean City in 2012. Not that there isn't enough going on here in Salisbury, Ocean City is a huge market and quite frankly I strongly believe the OC Today and Dispatch are doing a lot of the same as the Daily Times. It's time Ocean City had an outlet in which the CITIZENS can get involved and make a difference. Its time your voices be heard and IF the local politicians refuse to listen to their constituents, well, its time to vote them out. It's also time to crush the local media like we did with the Daily Times.
We're not going in silent. We're announcing our intent so everyone is well aware of what is about to happen. We do what we do because "We The People" deserve to be heard. We deserve to know the TRUTH about our communities, crime, good deeds, lost animals, politicians, events, fundraisers, you name it.
When we made that announcement and asked if someone might be interested in joining us in Ocean City, we immediately got messages of interest. Without a doubt, we're coming to Ocean City. We are the new source of media. When the local MSM makes statements like "Delmarva's News Leader" or "More News In Less Time" PLEASE! That is a complete lie. You can't be Delmarva's News Leader with only 14 minutes of news, most of which is acting and very little of it is news.
2012 will prove to be our biggest year ever. Support our local advertisers and BUY LOCAL. Keep the money here on the Shore. Thanks for visiting and supporting Salisbury News. It's time to go to work.
at 1/02/2012 12:07:00 PM