Sure they cost less, but the quality in many goods is equal to their more recognizable competition
Store brands — those generic labels we often equate with bargain quality — are among the fastest growing and most popular items for sale today. They provide more choices, help us save money and have come a long way from the bottom-shelf, hokey-labeled products from decades past. But not all store brands are created equal. You may be surprised to learn that an in-house brand isn’t always what it seems.
“Private label provides value and it’s higher margin,” says Natalie Berg, Global Research Director at Planet Retail, a retail intelligence agency in London. “In a down economy, it really ticks two boxes — boosts the bottom line and drives loyalty.”
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Way back when a few businessmen got together and formed a company to buy up the output of the then many tomato canning companies. Those canneries could get a little less for their product but save on selling and shipping expenses. The new company stored the cans unlabeled, and then broker, label, and ship them to the end buyer. The buyer could be a name brand or a store brand. The different labels could go on cans of the same cannery, from the same batch. The result, identical product that sold for markedly different prices.
A. W. Sisk & Son is still a business thriving business in Preston, MD.
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