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Monday, April 04, 2011

Ford Overtakes GM In Owner Loyalty

A cocktail of advertising, performance, customer service and social prominence leads to the elusive concept of brand loyalty. Judging from an R.L. Polk study of 5.2 million new vehicle-buying households, Ford has nailed the formula more effectively than its competitors recently, because the company has surpassed GM for the top spot it previously held.

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3 comments:

Anonymous said...

I used to prefer Ford's. A couple of months ago I road in two different Chevy's and found they gave a much more comfortable ride.

My next purchase, if there is one, will be a Chevy. Sorry Ford.

Anonymous said...

Screw Government Motors. Let them go brike. I will never buy another one as long as they are nGovernment Motors, or Chrysler for that matter.

Anonymous said...

Your choice. That's the wonderful thing, we all have a choice.