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Tuesday, November 30, 2010

Ex-Admissions Officer at For-Profit College Testifies About School’s Tactics

In a recent court filing, a former admissions officer at a for-profit college in Utah testified that the school instructed recruiters to make prospective students “feel hopeless [1]” and gave the recruiters financial incentives for meeting enrollment goals, according to the Deseret News.

The document, filed in federal court in Salt Lake City, is part of a lawsuit by three students accusing recruiters at Everest College of lying to them about program costs and whether their credits from other schools would transfer. The Deseret News highlighted details from the affidavit by former school employee Shayler White:

In the declaration, Shayler White said he worked for Everest College from December 2009 until September 2010, when he was laid off for failing to meet enrollment quotas. He said admissions workers could receive a $5,000 salary bump for enrolling 36 students in six months. They were instructed to use "power words" like "career," "professional" and "successful" to sway potential recruits, White said.

"The tactics also included questions designed at putting down the prospective student, making them feel hopeless, bad about their current situation and stuck at a dead end, in order to make enrolling in school look like the best solution to the problem," he wrote.

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1 comment:

Anonymous said...

Finally someone makes these schools take accountability. I swear transfering between schools now a days is downright impossible if you want to graduate on time.