Ever wonder how health care lobbyist Vinny DeMarco earned his successive victories on tobacco taxes and expanding health coverage? A new book by longtime health advocate Michael Pertschuk seeks to answer that question.
“The DeMarco Factor: Transforming Public Will into Political Power” is not a biography, but a how-to book that dissects DeMarco’s campaigns over the last 15 years and tries to apply its lessons to other social action campaigns involving legislatures.
This book is not an even-handed, objective account of the tobacco wars in Maryland, but a cheerleader’s take on one of the key players in the game. Anyone interested in how the legislative process works can learn something from this book.
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