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Wednesday, January 10, 2018

H&M apologizes for ‘coolest monkey’ ad featuring black child

H&M was forced to offer an apology on Monday after posting an online advertisement featuring a black child modeling a sweatshirt reading “Coolest Monkey in the Jungle.”

“We sincerely apologize for offending people with this image of a printed hooded top. The image has been removed from all online channels and the product will not be for sale in the United States,” wrote H&M in a statement obtained by Fox News. “We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

Outrage over the ad bubbled up on Sunday, after social media users noticed that H&M’s UK website was advertising this particular hooded sweatshirt using a young black child, while other sweatshirts from the same line were advertised on white models.

Social media users on Twitter soon began accusing the brand of racism and even profiting from any resulting online backlash this incident may cause. One woman, who said she had worked for H&M, claimed the Sweden-based retailer is sometimes “clueless” to issues of “racism, cultural & social challenges.”

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8 comments:

lmclain said...

They might be a little clueless over in Sweden because they don't have a subset of their society always on high alert for ANYTHING that can be labeled as "racist".
Thank God we have them in the USA to tell us that even the snow is "racist".
Or, maybe they ARE racist and just want to laugh at how our subset of dandelions loses control over everything around them and need to retreat to safe spaces and/or take to the streets to destroy things.
So they can feel "safe" again.
Keep cheering.

Anonymous said...

Ignorance of this would be considered racism , what difference does it make what color the person is?

Anonymous said...

I guess the Swedes are not as paranoid as the Americans. Please would someone tell me what is NOT RACIST.

Anonymous said...

Hate speech is ILLEGAL in Sweden. Hard to believe you were school teacher?! Keep checking. Ha

Anonymous said...

the nba is racist

Anonymous said...

The main ones talking tuff and say bring a race war are the same ones that let stuff like this hurt their whittle feelings

Anonymous said...

Let's do our part in making sure that a race war never happens,but not promoting ignorance.I have friends and family of all ethnicities,it would be terrible.The middle and lower classes would be the only ones that suffer.

Anonymous said...

wow...look at the Frank Perdue vs. Oprah talk on WJZ....if that happened today!