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Sunday, September 17, 2017

City Reveals Official Logo for National Folk Festival 2018 - 2020


Salisbury – Mayor Jake Day is excited to unveil the logo for the National Folk Festival’s residence in Salisbury, from 2018 – 2020. The logo is the work of Kacey Martin, a Salisbury resident and artist who has long been involved with branding and artwork for 3rd Friday, and many other Downtown and local events. She is a graduate of Bennett High School, and received her B.A. in Fine Arts from Salisbury University.

Martin was tasked with creating a striking, easily-identifiable logo which incorporated the City’s brand. The piece needed to be scalable, and its components able to be shifted and changed to suit different treatments.
With the input of the Mayor’s Office and the National Council for the Traditional Arts, Martin created and delivered several designs. The final logo was chosen on Wednesday, September 14, and unofficially introduced at a National Folk Festival sponsor reception held by the Mayor that evening.

Martin said of her design, "I incorporated aspects of the city logo as well as including some of our rural charm and proximity to the ocean. I hoped to design a logo that would not only be reflective of the area, but also serve as a nostalgic symbol for the many fun memories those who attend the festival will leave with."

“The challenge was to create a visual which would look as good on a poster as it does on a hat, a mug, a tee shirt, or on video,” said the Mayor. “And, most importantly, it had to be worthy of the National Folk Festival’s distinctive history. The logo which Kacey delivered incorporates the Salisbury brand perfectly by marrying the sunrise over the Wicomico with the acoustic guitar – invoking both the folk arts, and the beauty of our city and region. It is a design which Salisbury can proudly say identifies our time as the home of the National Folk Festival.”

29 comments:

Anonymous said...

Imagine that Jake has the logo ready already. This guy is an absolute di**head

Anonymous said...

I anticipate this event with the same joy and enthusiasm I reserve for a colonoscopy.

Anonymous said...

I like the logo!

Anonymous said...

The fried egg in the middle speaks for the poultry industry?

Anonymous said...

Sunny side up, everybody!

Anonymous said...

Nice job Kasey!

Anonymous said...

Fantastic look!!!!!!

Anonymous said...

BWAHAHAHAHA Some more rebranding by the Douche Bag with the Jacked UP teeth. WTF will he go away!

Anonymous said...

3:28 Good idea to have Logo ready to go a year ahead.
3:54 Looks like a guitar in the middle to me.

Be proud we have locals with such artistic talents.
I Like it Kasey, IMO you met the visual challenge many times over.

Anonymous said...

What the Folk?!

Anonymous said...

Her logo is nice and the time she took and fine work should be recognized but the Festival will be a flop and reflect badly on Salisbury, and most of all Jake Day, can we have another selfie?

Anonymous said...

This Logo is Racist! There is too much white on it.

Anonymous said...

Happy to see it was kept local, but the concept is not original. That logo is a rip off of the guitar landscape image. Google it. "Guitar Landscape".

Anonymous said...

It's a Yolk Festival!

Anonymous said...

Great logo - good job.

I truly wonder how the event itself will be made to happen in our pathetic little crime ridden town?

Anonymous said...

Its not going to happen! Not enough resources.

Anonymous said...

Anonymous said...
I like the logo!

September 14, 2017 at 3:43 PM


Well I'm offended by it, how do I protest this?

Anonymous said...

I thought I saw that logo somewhere before.

Anonymous said...

It's way too busy.

Anonymous said...

It will go well with Jake's beach towel "flag" *cough*.

Anonymous said...

Seems like they steal alot of ideas from Norfolk,Hampton, Newport News, Virginia. Salisbury has become a rat hole run by democrats.

USMCRetired said...

I do not participate in ANYTHING pertaining to Salisbury. River Fest, 3rd Friday, etc. I avoid everything sponsored or created by the Mayor and Chamber. They are clueless, and the events are ridiculous and the city is not safe to be in during certain hours. What a big waste of money again for an event that no one wants to attend.

Anonymous said...

8:39 PM is right. From a commercial art perspective it makes the eye go in too many directions at once. And using five levels of one end of the color spectrum is just too much.

They should have had a design contest.

Anonymous said...

I'm pretty sure the "National Folk Festival" people didn't approve of this logo.

Shed Guy said...

I sent an email to the National Folk Festival explaining the reasons Salisbury is a bad idea for them. Perhaps it would help if others did the same

Shed Guy said...

I sent an email to the National Folk Festival explaining why Salisbury is a bad idea. Perhaps it would help stop this mess if others would do the same.

Anonymous said...

Steve Betz said...
I sent an email to the National Folk Festival explaining why Salisbury is a bad idea. Perhaps it would help stop this mess if others would do the same.

September 15, 2017 at 1:34 PM

Awesome! Do you have contact information.

Maybe Joe can also send some crime reporting to them as well. What would they do if they knew of all the rapes going on in this city.

Anonymous said...

To the young lady that actually did the work, nice job! But to all the others we absolutely detest the fact that Jake day has again like to days current political trend has made it about themselves and the special interests of a chosen few not Salisbury's citizens as a whole. Its time people stopped lying to win the trust of citizens and actually do what you put your name behind as mayor

Anonymous said...

I googled it and their are tons of instances of "ripoffs" of the concept. Big deal.