Who comes to Ocean City? What type of economic class finds this beach town appealing? How much in household income should the resort target with ad campaigns? Should it be $75,000, $100,000 or more?
Those were some questions asked this week in general terms during a discussion involving the renewal of the city’s advertising vendor contract.
These are easy questions to answer in general terms, but it’s practically impossible to get detailed answers to these questions because this sort of information is not readily provided by visitors.
In anecdotal terms, there is a simple answer to who comes to Ocean City — all types. During the summer months, Ocean City is a melting pot, and we think that’s what makes it so appealing. For proof of this, all one who has to do is go to the beach on a summer day or head to the Boardwalk during a summer night. If you observe and listen, you will conclude Ocean City appeals to a broad range of people.