Attention

All comments are subject to approval by Moderators. Any off-topic comments will be rejected. Thanks for your cooperation!

Monday, June 12, 2017

Restaurant Sales, Traffic Tumble: "The Industry Hasn't Reported A Positive Month Since February 2016"

There appeared to be a glimmer of hope for the restaurant industry last month, when despite ongoing negative restaurant sales and traffic performance in April, BlackBox Intelligence Executive Director, Victor Fernandez said that "there are some reasons to be cautiously optimistic about the second quarter, at least in terms of improvement over what we’ve seen in the recent past" adding that "the move of the Easter holiday meant that April’s results were likely softer than they would have been without this shift, meaning spending in restaurants was probably a little stronger than the numbers show."

Alas, any trace of optimism was doused with the latest BlackBox snapshot report (based on weekly sales data from over 27,000 restaurant units, and 155 brands representing $67 billion dollars in annual revenue) which found that May was another disappointing month for chain restaurants by virtually all measures.

Same-store sales were down -1.1%, which represents a 0.1% decline from April. At the same time, same-store traffic "growth" also dropped by -3.0% in May, down 3.2% on a rolling 3 month basis. Although traffic results improved from prior month, the growth in check average was lower than it has been in recent months, causing the fall in sales growth vs. March and April.

More concerning is that the restaurant industry has not reported a month of positive sales since February of 2016, according to BlackBox.

More

3 comments:

Anonymous said...

Sorry it depends on what part of the country you live in....

Anonymous said...

Most of us measure sales against the same month prior year or YOY reporting.
This measure is amateurish.

Nobody in business measures sales vs. prior month.

Anonymous said...

Chain restaurants cater to less affluent customers.