Ashley Sandall recently set aside the keys to her Porsche sport-utility vehicle for three months to try out a few Cadillacs. When the Caddy she was driving became boring or proved too small for her weekend plans, she ordered up a different model with her smartphone and it would arrive the next day.
Ms. Sandall, a 35-year-old fashion executive who lives in New York City, said she was impressed with Cadillac. She used the brand's brawny Escalade SUV for trips to the Hamptons and a football game in New Jersey.
"It was great to have your pick of the vehicle best suited for what you're doing," she said.
After participating free of charge in a three-month pilot of General Motors Co.'s (GM) new Book by Cadillac subscription plan, Ms. Sandall said she is considering becoming a full-time member when it is time for a new vehicle. For $1,500 a month, the program covers ownership costs and lets members trade in and out of Cadillac's 10 models up to 18 times a year.
The effort is the latest experiment by a car company to test whether people are willing to treat personal transportation like a Netflix account, where temporary, on-demand access outweighs the benefits of ownership.
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10 comments:
Good luck with this. $1500 per month!! I guess New York is going to be the only market for this.
HAHAHAHAH
Good luck on that one Cadillac
Catering to the 1% again... Reminds me of watching the Today show and they have a fashion segment where awfully skinny folks show off the latest wear. The clothes costs are like $225 for a blouse, $500 for shoes, or shirt/pants combo $750. I'm sorry, who the hell in the rest of the USA pays that amount for clothes???
Fantasy at its worse...ha, just like the evil empire Disney!!!
does the naacp and the aclu know about this? sounds like the worst type of racism. Why nobody in the ghetto gets this opportunity? maybe those who go for this should pay twice that amount so someone in the ghetto can get theirs free?
Snowflake We know your trolling. Rascism doesn't mean anything anymore because it's been used out. Wait for a new word then start trolling. Have a good day in the basement
8:43, you're an idiot. 8:20 is being sarcastic.
Reverend Al can afford it, even though he owes us millions and millions in taxes.
Not every one in this country is uneducated and poor. I pay $1,200.00 a month just to keep my boat in an indoor rack in FL. Considering it is a $400K boat, it is well worth it.
Some may go for it. Its not much different than a lease. Seems expensive first off but considering what some people need a car for its still cheaper than a rental. Im curious how it works out. With the subprime auto market people have been "renting" cars for years lol
Wow, that's a neat deal if you have the money . Go Caddy
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