As presidential campaigns fill the airwaves in battleground states, auto dealership spots are crowded out, potentially impacting sales.
As what promises to be the most expensive presidential election in U.S. history heats up, one constituency is dreading the coming barrage of political advertising perhaps more than any other: car dealers.
In some battleground markets, a presidential race can soak up a third or more of local broadcast television advertising time, crowding out auto dealers, who are typically the biggest buyers of local TV ad time, according to a Bloomberg analysis. That shift, according to the analysis of data from Kantar Media Intelligence, CMAG, and Kelley Blue Book, can hurt sales.
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6 comments:
I hate car dealer ads, especially the ones that dealer in Selbyville and the one in Preston do. They must think they are funny and cool or something. annoying as heck.
The statement that lower car ads mean lower sales is a frightening thought. Are people really that stupid
8:10 AM. Yes. Advertising works.
Another eleven more months of political smear campaigns every 15 minutes? Exhausting.
Local car and realtor ads are awful - especially Preston. The Preston ads actually dissuade me from purchasing vehicles from them.
When you agree on a price at the TENT SALE and they add 5 thousand to it the next day Pisses me off. Right Sherwood??
No ads on Neflix...just sayin'.
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