OCEAN CITY — Don Fox knows that folks have been waiting a long time to see the new “Star Wars” movie. That’s why he’s glad he can offer them a theater where they can kick their feet up and watch the epic fantasy film in style.
Record crowds and long lines are expected at movie theaters all across the nation, including Fox’s Sun and Surf Cinema, this week as Star Wars: The Force Awakens opens Thursday amid projections that it could potentially break every domestic and worldwide box office record in history.
Fox, president of Fox Theaters in Wyomissing, Pa., admits that while losing almost 60% of his seating during the $1.5 million renovation at the uptown movie theater last winter was a big risk, the reward has been even greater in the first year.
“Since we installed the recliner seating at the Sun and Surf, our ticket sales are up 80%,” said Fox, “and that is remarkable when you realize that the national trend is showing only a 5-8% increase in ticket sales.”