In a marketing fiasco that could rank right up there with “New Coke,” Starbucks has ditched its plan to have baristas ignite a national discussion on race after critics advised the chain its view of black and white should revolve around coffee and milk.
The baristas had begun writing "Race Together" on customers' cups, as a means of starting a conversation with customers, but the practice ended Sunday after just one week, said company spokesman Jim Olson. But the chain's initiative will continue more broadly without the handwritten messages, Starbucks spokesman Jim Olson said.
The cups were always "just the catalyst" for a larger conversation and Starbucks will still hold forum discussions, co-produce special sections in USA Today and put more stores in minority communities as part of the Race Together initiative, according to a company memo from CEO Howard Schultz said.
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3 comments:
They need to do their job and serve. Leave the political crap to the extremists.
Dunkin D for now on.
Put more stores in minority communities yeah that's a smart business idea....they won't make any money since nobody will buy their overpriced coffee unless with food stamps and since nobody will buy their coffee they won't have any money to steal so therefore they won't get robbed. Oh and I forgot to mention that Starbucks is anti-carry establishment so you know the people will follow that rule!
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