McDonald’s “Pay With Lovin'” Campaign Doesn’t Result In Any Actual Love For Company

Nearly four months ago, when we first got hints that McDonald’s was going to be making a Super Bowl-centered campaign about how “lovin’ is better than hatin'” and other folksiness, we predicted it wouldn’t exactly be well received by consumers. And when it finally rolled out the “Pay with lovin'” campaign, our opinion didn’t really change. Now that this brief, G-droppin’ period has passed, it doesn’t look like people have anymore love for McDonald’s than they did a few months ago. 

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